Beauty 101: What the Beauty Industry Must Know Heading Into 2025

Kiri Lee Sharon | Foley & Lardner LLP

Kiri Lee Sharon counsels clients on intellectual property matters throughout the IP life cycle, from pre-filing strategy through patent enforcement and licensing. Kiri takes pride in providing clear and commercially focused advice to her clients. She is a partner in the firm’s Mechanical & Electromechanical Technologies and Electronics Practices and Patent Office Trials Group.

Kiri supports an international and diverse clientele, including startups, universities, and large global corporations. She is adept at handling large international patent portfolios, including patent prosecution, appeals, and reissues.

Kiri regularly analyzes infringement, validity, and freedom-to-operate, and conducts due diligence investigations. She has significant experience with post-grant and ITC proceedings.

Kiri advises on IP rights relating to medical devices and drug-device combination products, biotech, imaging, printing, control systems, automotive and aircraft technologies, and a wide range of other technologies. She also has an active design patent practice focusing on consumer and industrial goods.

Kiri was previously seconded to a large Japanese company to work with their in-house department on printing technologies. Kiri continues to advise a number of leading companies in Japan.

Before joining Foley, Kiri worked as an engineer for a large multinational corporation. Kiri also worked as an undergraduate research fellow at the National Institute of Standards and Technology. During law school, Kiri was a judicial intern for the Honorable Henry H. Kennedy, Jr., of the United States District Court for the District of Columbia.

Arian F. Jabbary | Foley & Lardner LLP

Arian Jabbary is an associate in Foley & Lardner LLP’s Trademark, Copyright & Advertising Practice Group, based in the firm’s New York office, where he advises on strategic brand counseling, complex licensing, internet/social media, copyright and content clearance, advertising, enforcement, mergers & acquisitions, business transactions, and litigation. He frequently counsels clients domestic and foreign in the fashion, beauty, luxury, entertainment, software, Web3, media, food & beverage, and financial services industries.

With a background in corporate law, stemming from his experience as associate general counsel for a global beauty incubator, Arian approaches his practice with a holistic and business-practical point of view, often proposing multifaceted solutions across subject areas. He also draws from his experience as an international fashion photographer to provide clients with an industry insider perspective. Arian co-leads the Beauty segment of Foley’s Fashion, Apparel & Beauty Industry Team, where he also co-founded and presently co-edits the firm’s Foley In Fashion blog.

I. IP Foundations and Trademark Protection in Beauty | 1:00pm – 1:30pm

• Trademark law essentials for beauty brands
• Patent law essentials
• Registration and enforcement strategies

II. Patent Litigation and Defense | 1:30pm – 2:00pm

• Recent cases of note
• Freedom-to-Operate (FTO) analysis and avoiding infringement risks

Break | 2:00pm – 2:10pm

III. Trade Secrets, IP Compliance, and Future Trends in Litigation | 2:10pm – 2:40pm

• Protecting trade secrets in product formulation
• IP litigation trends in influencer marketing and social media
• Cross-border IP issues and international patent and trademark enforcement