Jeffrey A. Greenbaum, Esq. is Managing Partner of Frankfurt, Kurnit, Klein & Selz PC. He is a partner in the firm’s Advertising, Marketing & Public Relations Group and has extensive experience representing advertisers, advertising agencies, and media companies on advertising, branded entertainment, and intellectual property matters. He is also the Chairman of the Global Advertising Lawyers Alliance, a network of independent law firms around the world with expertise in advertising law. Best Lawyers in America has twice named him “Advertising Lawyer of the Year” for the New York metro area. In addition, in 2019, he was named “Copyright Lawyer of the Year” for the New York metro area.
Mr. Greenbaum advises clients on a wide variety of advertising-related matters, including advertising regulation, rights clearance, agency/client contracts, production contracts, e-commerce, consumer privacy, social media, sweepstakes and contests, union issues, network clearance, and global advertising clearance. He also regularly represents advertisers in connection with advertising litigation, including federal, state, and local regulatory investigations, as well as before the National Advertising Division and other self-regulatory organizations.
Mr. Greenbaum has previously served as Chairman of the Committee on Consumer Affairs of the New York City Bar. He currently chairs the City Bar’s annual “Hot Topics in Advertising Law” program. He has also served as a Director and Secretary of the Promotion Marketing Association and as a Director of the Brand Activation Association. He was also Co-Chairman of the 2007 PMA law conference.
Mr. Greenbaum has been recognized for many years as a leading advertising lawyer by Best Lawyers in America, Chambers USA Leading Lawyers for Business, The Legal 500, and Super Lawyers.
Mr. Greenbaum has been quoted in publications such as The New York Times, The Washington Post, Advertising Age, Adweek, The Hollywood Reporter, CNBC, Digiday, Mashable, and many others. He has appeared on the CBS “Early Show” and Bloomberg Law. His participated in the symposium, “New Impressions on Advertising Law,” which was published in the Cardozo Arts & Entertainment Law Journal (2016). He is the author of “Specific Corporate Compliance Challenges by Practice Area: Advertising” in Corporate Compliance Practice Guide: The Next Generation of Compliance (LexisNexis, 2009) and “Developing an Advertising Compliance Program” in Advertising and Marketing Litigation Best Practices (Aspatore, 2007). He has also served as the “Legalease” columnist for Shoot magazine.
Mr. Greenbaum is a graduate of Brandeis University and Columbia University School of Law. He is a member of the Dean’s Advisory Council at the University of Michigan Law School. He has also served as an adjunct faculty member at Parsons School of Design. He is admitted to practice in New York.
Matthew Vittone, Esq. is an associate in the Advertising, Marketing & Public Relations Group of Frankfurt, Kurnit, Klein & Selz PC., focusing on advertising, branded entertainment, interactive entertainment, data protection and privacy, intellectual property matters, music licensing and digital media.
Mr. Vittone’s practice includes risk assessment and counseling; structuring and negotiating creative services agreements, commercial production agreements, celebrity talent agreements, media agreements and licensing deals; reviewing advertising claims and substantiation; representing companies in disputes before the National Advertising Division (NAD); advising on regulatory matters; and performing legal clearance of advertising.
Prior to joining Frankfurt Kurnit, Mr. Vittone was a corporate associate with Paul, Weiss, Rifkind, Wharton & Garrison LLP, where he represented privately and publicly owned companies and private equity funds in a variety of complex business transactions, including mergers, acquisitions, dispositions, corporate reorganizations and joint ventures. He also previously worked in the legal departments of MTV Networks and Home Box Office (HBO) where he counseled on legal matters and assisted in structuring and drafting intellectual property licenses, talent agreements and production and distribution agreements in various media platforms.
Matthew is admitted to practice in New York.