Influencer Philanthropy: Understanding how this new form of fundraising implicates existing rules and laws governing fundraising

Jeremy Coffey
Jeremy Coffey | Perlman & Perlman LLP

Serves the impact sector as a senior associate at Perlman & Perlman LLP. Working with social entrepreneurs and nonprofit leaders, Jeremy advises his clients on best practices for governance, fundraising.

On-Demand: January 19, 2022

Influencer Philanthropy: Understanding how this new form of fundraising implicates existing rules and laws governing fundraising
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Program Summary

As influencers open new avenues of fundraising, nonprofits, brands, and influencers need to be aware of how this new form of fundraising implicates existing rules and laws governing fundraising. After providing examples of successful campaigns and initiatives that ran into trouble, the audience will dive into key considerations from contract drafting through campaign launch.

This course is co-sponsored with myLawCLE.

Key topics to be discussed:

  • Charitable solicitation
  • Cause Marketing
  • Contract
  • Federal Trade Commission

Date / Time: January 19, 2022

  • 12:00 pm – 1:00 pm Eastern
  • 11:00 am – 12:00 pm Central
  • 10:00 am – 11:00 am Mountain
  • 9:00 am – 10:00 am Pacific

Choose a format:

Live Video Broadcast/Re-Broadcast: Watch Program "live" in real-time, must sign-in and watch program on date and time set above. May ask questions during presentation via chat box. Qualifies for "live" CLE credit.

On-Demand Video: Access CLE 24/7 via on-demand library and watch program anytime. Qualifies for self-study CLE credit. On-demand versions are made available 5 business days after the original recording date and are viewable for up to one year.

Closed-captioning available

Speakers

Jeremy Coffey_myLawCLEJeremy Coffey | Perlman & Perlman LLP

Serves the impact sector as a senior associate at Perlman & Perlman LLP. Working with social entrepreneurs and nonprofit leaders, Jeremy advises his clients on best practices for governance, fundraising.

Agenda

I. Understand the new field of influencer philanthropy | 12:00pm – 12:10pm
II. Review examples of successful campaigns | 12:10pm – 12:20pm
III. Review the basic principles of cause marketing and charitable solicitation law | 12:20pm – 12:30pm
IV. Learn important elements of successful influencer philanthropy campaigns | 12:30pm – 12:40pm
V. Understand key concepts of agreements governing influencer campaigns | 12:40pm – 12:50pm
VI. Recognize key laws and rules applicable to charitable solicitation and influencer campaigns | 12:50pm – 1:00pm