Navigating FTC Regulations and IP Issues with Social Media Influencers and Celebrities

Eric Brill
Eric Brill | Eckert Seamans Cherin & Mellott, LLC

Eric Brill is an attorney with Eckert Seamans Cherin & Mellott, located in its Pittsburgh office. Mr. Brill focuses his practice on a broad range of business litigation matters, including complex commercial and construction litigation.

Live Video-Broadcast: February 28, 2023

Navigating FTC Regulations and IP Issues with Social Media Influencers and Celebrities

$195.00 1.5 hour CLE

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Program Summary

Social media influencers and celebrities can be excellent partners for businesses who seek to promote their brands and products. In partnering with these individuals, however, it is crucial that businesses and their counsel ensure compliance with all applicable rules and regulations – especially those promulgated by the Federal Trade Commission. This program explores the regulations that affect social media influencers, as well as strategies for handling potential intellectual property issues that can arise. It also examines best practices for drafting and structing agreements with influencers and celebrities, while considering recent trends in this burgeoning field.

This course is co-sponsored with myLawCLE.

Key topics to be discussed:

  • Rules and Regulations Concerning Social Media Influencers
  • Intellectual Property Issues
  • Best Practices for Drafting Influencer Agreements
  • Current Trends in Social Media Influencing and Marketing

Date / Time: February 28, 2023

  • 2:00 pm – 3:40 pm Eastern
  • 1:00 pm – 2:40 pm Central
  • 12:00 pm – 1:40 pm Mountain
  • 11:00 am – 12:40 pm Pacific

Closed-captioning available

Speakers

Eric Brill_ Eckert Seamans Cherin & Mellott, LLC._FedBarEric Brill | Eckert Seamans Cherin & Mellott, LLC

Eric Brill is an attorney with Eckert Seamans Cherin & Mellott, located in its Pittsburgh office. Mr. Brill focuses his practice on a broad range of business litigation matters, including complex commercial and construction litigation. He has litigated cases in state and federal court, as well as other federal tribunals, in addition to commercial arbitrations. Mr. Brill earned his B.A. degree, magna cum laude, from Allegheny College and his J.D. degree from the George Washington University School of Law.

Agenda

I. Rules and Regulations Concerning Social Media Influencers | 2:00pm – 2:20pm

II. Intellectual Property Issues | 2:20pm – 2:40pm

III. Best Practices for Drafting Influencer Agreements | 2:40pm – 3:00pm

Break | 3:00pm – 3:10pm

IV. Current Trends in Social Media Influencing and Marketing | 3:10pm – 3:40pm