Copyright Protections for Blogs, Online Posts, and Social Media: Strategies for takedowns, litigation, and avoiding infringement.


CLE credits earned: 2 General Credits (WA 2 Law and Legal)

With more of the world going virtual during the pandemic, sharing online posts and media is joining online shopping as the new norm. This CLE course provides an overview of various copyright and publicity issues, overview of various copyright protections available, strategies for addressing copyright takedowns and litigation, tips and tools to combat online counterfeits, and an overview of right of publicity issues online.

The second hour of the CLE continues the discussion of the intersection of copyright law and social media, focusing on best practices for the protection of social media content as well general guidelines to avoid posting infringing works. As social media tends to cross national borders, this course will also provide a brief discussion of international copyright laws.

This course is co-sponsored with myLawCLE.

Key topics to be discussed:

First Hour
•  Benefits of copyright registration and an overview of registration options, including the new Group Copyright Registration Option for Short Online Literary Work.
•  Strategies for addressing copyright takedowns and litigation.
•  Tips and tools for sellers to combat online counterfeits
•  An overview of right of publicity issues online

Second Hour
•  Reasons for obtaining copyright protection – discussion of Fourth Estate
•  Guidelines for avoiding infringement of third-party content
•  Tips and tools for sellers to combat online counterfeits
•  International copyright laws

Date / Time: January 28, 2021

•  2:00 pm – 4:00 pm Eastern
•  1:00 pm – 3:00 pm Central
•  12:00 pm – 2:00 pm Mountain
•  11:00 am – 1:00 pm Pacific

Choose a format:

•   Live Video Broadcast/Re-Broadcast: Watch Program “live” in real-time, must sign-in and watch program on date and time set above. May ask questions during presentation via chat box. Qualifies for “live” CLE credit.
•   On-Demand Video: Access CLE 24/7 via on-demand library and watch program anytime. Qualifies for self-study CLE credit. On-demand versions are made available 5 business days after the original recording date and are view-able for up to one year.

Select your state to see if this class is approved for CLE credit.

Choose the format you want.


Original Broadcast Date: January 28, 2021

Joel Tragesser | Partner | Quarles & Brady LLP

Mr. Tragesser is a member of the Intellectual Property Practice Group and the Corporate Venturing Team. He practices in the areas of trademark law and brand management, intellectual property licensing, and business & intellectual property litigation.

Katelin Drass | Associate | Quarles & Brady LLP

Ms. Drass is a member of the Intellectual Property Practice Group. She focuses her practice on general intellectual property matters including trademarks, copyright, advertising, brand management, and intellectual property litigation.

Laura Kees | Partner | Womble Bond Dickinson LLP

Ms. Kees is a member of the Trademark & Copyright Group. She received a specialization in Intellectual Property in law school and has advised trademark and copyright clients for more than 15 years. She is ranked in the Best Lawyers in America 2021 rankings for copyright law.

Accreditation Policy
myLawCLE seeks accreditation for all programs in all states except, ME, VA, and WV. Each attending attorney/paralegal will receive a certificate of completion following the close of the CLE program as proof of attendance. In required states, myLawCLE records attorney/paralegals attendance, in all other states attorney/paralegal is provided with the approved CLE certificate to submit to their state bar or governing association.

    Automatic MCLE Approvals

All myLawCLE CLE programs are accredited automatically either directly or via reciprocity in the following states: AK, AR, CA, CT, FL, HI, ME, MO, MT, ND, NM, NJ, NY and VT. (AZ does not approve CLE programs, but accepts our certificates for CLE credit.)

    Live Video Broadcasts

Live video broadcasts are new live CLE programs being streamed and recorded for the first time. All of these programs qualify for “Live” CLE credit in all states except NV, OH, MS, IN, UT, PA, GA, and LA —these states require in-person attendance to qualify for “Live” CLE credit.

    “Live” Re-Broadcasts

“Live” Re-broadcasts are replays of previously recorded CLE programs, set on a specific date and time and where the original presenting speakers calls in live at the end of the event to answer questions. This “live” element allows for “live” Re-broadcast CLEs to qualify for “Live” CLE credits in most states. [The following states DO NOT allow for “live” CLE credits on re-broadcast CLEs: NV, OH, MS, IN, UT, PA, GA, and LA]

Many states allow for credit to be granted on a 1:1 reciprocal basis for courses approved in another mandatory CLE jurisdiction state. This is known as a reciprocity provision and includes the following states: AK, AR, HI, CT, FL, ME, MO, MT, ND, NM, NJ, and NY. myLawCLE does not seek direct accreditation of live webinars or teleconferences in these states.

I. Overview 2:00-2:12

II. Copyright Protections Available for Online Content Makers 2:12-2:24
– a. Overview of Copyright Law
— i. What is copyrightable content online?
— 1. Publication issues
— ii. Benefits of copyright registration
– b. Registration Options
— i. New Group Registration Option for Short Online Literary Works
— ii. Photographs and other content

III. Copyright Enforcement 2:24-2:36
– a. Copyright takedown strategies and the DMCA
– b. Litigation options
– c. Fair Use Considerations
– d. Best Practices in Copyright

IV. Tips and Tools for Sellers to Combat Online Counterfeits 2:36-2:48
– a. Monitoring Online Platforms and Documenting Counterfeits
– b. Online Intellectual Property Infringement Reports
– c. Amazon Brand Registry
– d. eBay Verified Rights Owner (VeRO) program
– e. United States Customs and Border Protection
– f. Locating Seller Information for a Cease & Desist Letter

V. Right of Publicity Issues Online 2:48-3:00
– a. What is the right of publicity?
– b. First Amendment Considerations
– c. Balancing of creative expression and violation of privacy rights
– d. Avoiding Right of Publicity Claims

VI. Reasons for obtaining copyright protection 3:00-3:20
– a. Discussion of Fourth Estate
– b. Damages: 17 U.S.C. §504
— i. Actual
— ii. Statutory
– c. Length of protection

VII. Guidelines for avoiding infringement of third-party content 3:20-3:45
– a. Misconceptions
– b. Requests for Permission
– c. Creative Commons

VII. International Copyright Laws 3:45-4:00
– a. Background
– b. Berne Convention and other agreements