The Perfect Humble News Release


CLE credits earned: 1 General Credit (WA 1 Law and Legal)

Some say, in today’s digital world, news releases are archaic communications.
News releases are more important today than ever before. Can your law firm, or your client company, better utilize announcements and news releases? The presentation provides background and context in the transformation of the old press release into a new digital Perfect Humble News Release. It underscores how news releases reinforce messages and vision, how news releases explain strategy or changes in strategy, define why new products or services are important to customers and the company, clarify earnings or financial issues, provide critical information in a crisis, share achievements and milestones … all without media filters. You will discover why it is important to coordinate documents into one voice, focus on the reader – not the writer, utilize news, trends, as well as video and graphics to differentiate and highlight ideas in new ways, reflect on words and structure, and show that lack of knowledge and skills in digital popularism and news today can create monumental reputational blunders. So, how do you advise your firm or your client companies to better utilize announcements and news releases? Join us to find out.

This course is co-sponsored with myLawCLE.

Key topics to be discussed:

• How News releases reinforce messages and vision
• How news releases explain strategy or changes in strategy
• Define why new products or services are important to customers and the company
• Critical information in a crisis

Date / Time: November 19, 2020

•   3:00 pm – 4:00 pm Eastern
•   2:00 pm – 3:00 pm Central
•   1:00 pm – 2:00 pm Mountain
•   12:00 pm – 1:00 pm Pacific

Choose a format:

•   Live Video Broadcast/Re-Broadcast: Watch Program “live” in real-time, must sign-in and watch program on date and time set above. May ask questions during presentation via chat box. Qualifies for “live” CLE credit.
•   On-Demand Video: Access CLE 24/7 via on-demand library and watch program anytime. Qualifies for self-study CLE credit. On-demand versions are made available 24 hours after the original recording date and are view-able for up to one year.

Select your state to see if this class is approved for CLE credit.

Choose the format you want.


Original Broadcast Date: November 19, 2020

Richard Torrenzano | Chief Executive of The Torrenzano Group

Mr. Torrenzano is a sought-after expert and leading commentator on crisis, brands, reputation, media, and financial markets. He is chief executive of The Torrenzano Group, a reputation and high-stakes issues management firm specializing in building and protecting corporate reputations, helping clients grow their business and enhance brand and shareholder value. For nearly a decade, he was a member of the New York Stock Exchange’s Management (policy) and Executive (operations) Committees. And on the firing line as the Big Board’s chief spokesman, he had a unique vantage on business, finance, industry, and media. He co-authored the bestselling, award-winning book and game changing book, Digital Assassination: Protecting Your Reputation, Brand or Business Against Online Attacks, published by St. Martin’s Press. The Torrenzano Group helps organizations take control of how they are perceived™. For more information, visit

Accreditation Policy
myLawCLE seeks accreditation for all programs in all states. (Accreditation for paralegals sought thru NALA and NFPA paralegal associations.) Each attending attorney/paralegal will receive a certificate of completion following the close of the CLE program as proof of attendance. In required states, myLawCLE records attorney/paralegals attendance, in all other states attorney/paralegal is provided with the approved CLE certificate to submit to their state bar or governing association.

    Automatic MCLE Approvals

All myLawCLE CLE programs are accredited automatically either directly or via reciprocity in the following states: AK, AR, CA, CT, FL, HI, ME, MO, MT, ND, NH, NM, NJ, NY, and VT. (AZ does not approve CLE programs, but accepts our certificates for CLE credit.)

    Live Video Broadcasts

Live video broadcasts are new live CLE programs being streamed and recorded for the first time. All of these programs qualify for “Live” CLE credit in all states except NV, OH, MS, IN, UT, PA, GA, and LA —these states require in-person attendance to qualify for “Live” CLE credit.

    “Live” Re-Broadcasts

“Live” Re-broadcasts are replays of previous recorded CLE programs, set on a specific date and time and where the original presenting speakers calls in live at the end of the event to answer questions. This “live” element allows for “live” Re-broadcast CLEs to qualify for “Live” CLE credits in most states. [The following states DO NOT allow for “live” CLE credits on re-broadcast CLEs: NV, OH, MS, IN, UT, PA, GA, and LA]

Many states allow for credit to be granted on a 1:1 reciprocal basis for courses approved in another mandatory CLE jurisdiction state. This is known as a reciprocity provision and includes the following states: AK, AR, HI, CT, FL, ME, MO, MT, ND, NH, NM, VT, NJ, and NY. myLawCLE does not seek direct accreditation of live webinars or teleconferences in these states.

I. How News releases reinforce messages and vision 3:00-3:15

II. How news releases explain strategy or changes in strategy 3:15-3:30

III. Define why new products or services are important to customers and the company 3:30-3:45

IV. Critical information in a crisis 3:45-4:00