IP and Branding Protection in the Metaverse: How best to protect both engagement and enforcement opportunities, and emerging trends in the newly filed NFT-related infringement cases

Meredith Wilkes | Jones Day

Meredith Wilkes is a first-chair trial lawyer who has spent over 25 years leading high-stakes IP cases for global brands in courts throughout the United States, in the TTAB and in the ITC. Praised by clients as “having a gift for making complex IP concepts easy to understand,” she has represented clients on their most important matters from the preliminary injunction stage through trial. In addition to trying cases, Meredith counsels clients on brand and marketing strategies worldwide, from searching and filing to enforcement across a broad spectrum of goods and services in a number of industries. For more than 10 years, she led Jones Day’s global Trademark, Unfair Competition & Copyrights group. Meredith is a frequent speaker on trademark and advertising issues and chairs Jones Day’s Women in IP Initiative.

I. Trademark enforcement and prosecution in the metaverse | 1:00pm – 1:20pm

II. Patents in the metaverse | 1:20pm – 1:40pm

III. Copyright in the metaverse | 1:40pm – 2:00pm

Break | 2:00pm – 2:10pm

IV. How NFTs are relevant | 2:10pm – 2:25pm

V. Key takeaways | 2:25pm – 2:40pm