Digital Networking for Lawyers: Optimizing LinkedIn and technology for success

Michael J. Pasquinelli, Jr.
Christian E. Ketter
Stefanie M. Marrone
Michael J. Pasquinelli, Jr. | Peterson, Johnson & Murray LLC
Christian E. Ketter | Peterson, Johnson & Murray LLC
Stefanie M. Marrone | Stefanie Marrone Consulting

Live Video-Broadcast: May 8, 2024

Digital Networking for Lawyers: Optimizing LinkedIn and technology for success
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Program Summary

Session I – Effective technology use in the practice and advertising of law – Michael J. Pasquinelli, Jr., Christian E. Ketter

This insightful session will delve into the considerations surrounding the integration of technology in legal practice and advertising. We'll examine the ethical duties related to preliminary investigation of cases and discuss the digital implications of maintaining client confidentiality. Furthermore, we'll provide essential guidelines on attorney online speech and social media usage, outlining both dos and don'ts. Additionally, we'll explore the jurisdictional implications of digital advertising, offering valuable insights for legal professionals navigating the digital landscape. Don't miss this opportunity to gain a deeper understanding of the ethical boundaries in leveraging technology within the legal profession.

Key topics to be discussed:

  • Duties of preliminary investigation of cases
  • Digital implications of client confidentiality
  • Dos & Don’ts: Attorney online speech and social media
  • Jurisdictional implications of digital advertising

Session II – LinkedIn for Lawyers: Mastering essential strategies in today's world - Stefanie M. Marrone

This program will explore the transformative ways LinkedIn can be utilized beyond a networking platform - as a pivotal tool for personal branding, thought leadership, business development and engaging with the legal community. Attendees will learn actionable strategies and tips designed to elevate their LinkedIn profiles, create impactful content, expand professional networks and unlock new business opportunities. This webinar is for legal practitioners at any career stage looking to leverage LinkedIn's full potential in today's digital-first environment.

Key topics to be discussed:

  • Optimizing your LinkedIn profile
  • Content creation and thought leadership
  • Networking and relationship building
  • Leveraging LinkedIn for business development

This course is co-sponsored with myLawCLE.

Date / Time: May 8, 2024

  • 11:00 am – 3:00 pm Eastern
  • 10:00 am – 2:00 pm Central
  • 9:00 am – 1:00 pm Mountain
  • 8:00 am – 12:00 pm Pacific

Closed-captioning available

Speakers

Michael J. Pasquinelli_FedBarMichael J. Pasquinelli, Jr.| Peterson, Johnson & Murray LLC

Michael J. Pasquinelli, Jr. represents clients in both the private and governmental sectors. In the private sector, Michael has represented clients in personal injury, consumer fraud, breach of contract, corporate transactional, corporate general counsel matters, commercial real estate, and residential real estate matters; and has represented clients in a wide array of civil litigation matters, ranging from construction general liability to breach of contract and fiduciary claims.

In the public sector, Mr. Pasquinelli is a former Assistant State’s Attorney for the Cook County State’s Attorney’s Office, where he served in both the criminal and civil divisions, reaching First Chair status. During his public career, Mr. Pasquinelli worked to resolve over one thousand cases.

Notably, Michael successfully briefed and argued the landmark case of People v. Johnnie Wilson, before the Illinois Supreme Court, which set the legal standard for parolee searches in Illinois state and federal courts. See People v. Wilson, 228 Ill. 2d 35 (2008). Michael has also successfully appealed in civil forfeiture matters, which helped define the procedural burdens and standards under the Illinois Drug Asset Forfeiture Procedure Act. People v. $111,900 United States Currency, 366 Ill. App. 3d 21 (Ill. App. 1st 2006)

Mr. Pasquinelli graduated from the University of Wisconsin-Madison with a B.A. in Economics, and later graduated cum laude from The University of Illinois Chicago School of Law (formerly The John Marshall Law School), where he was a Member of the John Marshall Law Review.

 

Christian E. Ketter_FedBarChristian E. Ketter | Peterson, Johnson & Murray LLC

Christian E. Ketter (licensed to practice in Illinois and Michigan) is an Adjunct Professor of Law at University of Illinois Chicago School of Law, teaching legal writing and academic success; an Adjunct Professor of criminal procedure at Morton College; and a member of the American Association of University Professors. Licensed to practice in Illinois and Michigan, he is an attorney at Peterson, Johnson & Murray, LLC, in Illinois, practicing civil rights defense, local government representation, and appellate representation. He graduated cum laude from the John Marshall Law School in Chicago, as a Dean’s Scholar, and received his undergraduate degree from DePaul University, graduating cum laude.

Mr. Ketter is a certified hearing officer and a former prosecutor in Chicago, Illinois, having worked as an Assistant State’s Attorney in the Cook County State’s Attorney’s Criminal Prosecutions Bureau. Prior to this, he served as a certified court-appointed mediator. He also served in an internship as a judicial clerk at the U.S Court of Appeals for the Seventh Circuit under the Honorable Judge William J. Bauer. He worked as a 711 Licensed Attorney for the Illinois Attorney General’s Office and clerked in the Appellate Division of the DuPage County State’s Attorney’s Office. His legal scholarship has focused primarily on constitutional theory, American legal history, criminal procedure, Chief Justice John Marshall, and the Roberts Court. His scholarship on John Marshall’s treason doctrine was cited in the American Law Reports Federal Registry, and his article about the Heck doctrine was covered by Racism.org: Race, Racism and the Law. Additionally, he has written on employee misclassification and labor abuse in the American performing arts industry, published in The Arizona State Sports and Entertainment Law Journal, and was interviewed by the American Bar Association magazine regarding industry practices.

He was the 2021 winner of the Illinois Local Government Lawyer’s Association Legal Writing Competition. Mr. Ketter’s work has been published in The University of Toledo Law Review, Wayne State Law Review, Florida Coastal Law Review, The Arizona State Sports and Entertainment Law Journal, UIC John Marshall Law Review, Campbell Law Review, Illinois Bar Journal, Rutgers Law Record, and Cleveland State Law Review. He serves on the Board of Directors for the DuPage County Bar Association, as Chair of its Appellate Law Section for the DuPage Bar Association, and as Editor-in-Chief of the DuPage Bar Association’s Journal, the DCBA Brief. Mr. Ketter is a member of the Illinois State Bar Association, the Society of Scholars, and the Seventh Circuit Bar Association in which he serves on the Diversity, Equity & Inclusion Committee. He has presented on ethics for the National Business Institute, the Institute for Paralegal Education, and he co-authored a 2022 presentation on jail litigation for the Illinois Sheriffs’ Association Conference for Chief Deputy & Jail Administrators. Mr. Ketter has also appeared as a guest-lecturer and speaker at Northwestern State University of Louisiana on employment implications in performing arts, as well as the DuPage County Bar Association, Morton College, UIC Law School, and the John Marshall Law School on various subjects such as legal ethics, criminal law, and legal writing.

 

Stefanie M. Marrone_FedBarStefanie M. Marrone | Stefanie Marrone Consulting

I am a marketing director and social media strategist at Stefanie Marrone Consulting, where I help law firms, professional service firms, and individuals with brand building and revenue generating strategies and tactics in marketing, business development, and social media/content marketing. I have over 20 years of experience in the legal industry, working as a legal marketer at leading law firms and as a consultant for various legal service providers. My mission is to help my clients differentiate themselves, showcase their expertise, and connect with their target audiences through effective and engaging content and social media. I also provide customized virtual and in-person training on using LinkedIn and other platforms for business and client development. As a published author and frequent public speaker, I share my insights and best practices on topics such as content marketing, social media, personal branding, and networking. I am passionate about what I do and I love to learn, collaborate, and innovate.

Agenda

Session I – Effective technology use in the practice and advertising of law | 11:00am – 1:10pm

  • Duties of preliminary investigation of cases | 11:00am – 11:30am
  • Digital implications of client confidentiality | 11:30am – 12:00pm

Break | 12:00pm – 12:10pm

  • Dos & Don’ts: Attorney online speech and social media | 12:10pm – 12:40pm
  • Jurisdictional implications of digital advertising | 12:40pm – 1:10pm

Break | 1:10pm – 1:20pm

Session II- LinkedIn for Lawyers: Mastering essential strategies in today’s world | 1:20pm – 3:00pm

  • Optimizing your LinkedIn profile | 1:20pm – 1:40pm
  • Content creation and thought leadership | 1:40pm – 2:00pm
  • Networking and relationship building | 2:00pm – 2:20pm

Break | 2:20pm – 2:30pm

  • Leveraging LinkedIn for business development | 2:30pm – 3:00pm