Reshaping Endorsements and Sponsorships of Athletes, Teams, and Naming Rights for Venues and Tournaments: The impact of the digital age on sports sponsorship contracts

Michael D. Hobbs
Michael D. Hobbs | Troutman Pepper

Michael Hobbs is a partner in the Atlanta office of the national law firm Troutman Pepper. Mike is actively involved in intellectual property registration, licensing, and litigation throughout the United States and internationally.

Live Video-Broadcast: April 19, 2024

Reshaping Endorsements and Sponsorships of Athletes, Teams, and Naming Rights for Venues and Tournaments: The impact of the digital age on sports sponsorship contracts

$195.00 2 hour CLE

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Program Summary

Join us for an enlightening CLE seminar, "Elevating Sports Sponsorships in the Digital Age," where we delve into the transformative impact of social media and other electronic media on the world of sports sponsorships. This seminar will provide a comprehensive overview of how digital platforms are reshaping endorsements and sponsorships of athletes, teams, and naming rights for venues and tournaments. We'll explore the intricacies of contract terms in the digital era and discuss how to ensure compliance with Federal Trade Commission rules. Don't miss this opportunity to stay ahead of the curve in this rapidly evolving field, ensuring your clients are both competitive and compliant in today's digital landscape.

This course is co-sponsored with myLawCLE.

Key topics to be discussed:

  • Understanding the goals of sports sponsorships
  • How to negotiate contracts to successfully position brands
  • Where do NFT’s and other new electronic products fit into the sponsorship landscape

Date / Time: April 19, 2024

  • 11:00 am – 1:10 pm Eastern
  • 10:00 am – 12:10 pm Central
  • 9:00 am – 11:10 am Mountain
  • 8:00 am – 10:10 am Pacific

Closed-captioning available

Speakers

Michael D. Hobbs_FedBarMichael D. Hobbs | Troutman Pepper

Michael Hobbs is a partner in the Atlanta office of the national law firm Troutman Pepper. Mike is actively involved in intellectual property registration, licensing, and litigation throughout the United States and internationally. He frequently represents clients in Federal Court and specializes in actions and negotiations across the spectrum of intellectual property, including trademarks, copyrights, advertising, trade secrets, publishing, and endorsements. His work has included a significant focus on representing clients in sponsorship agreement negotiations with professional sports teams to become the official sponsors and partners of the teams and their stadiums.

He has represented clients in negotiations for product and service endorsement agreements with many different athletes and teams including Keith Mitchell, Nick Faldo, Chipper Jones, Tom Glavine, Paul Azinger, Luke Donald, Charles Howell III, Jonathan Byrd, Stacy Lewis, Jenny Finch, Billy Andrade, Todd Helton, John Smoltz, Jeff Sluman, Larry Mize, John Cook, Edwin Moses, Teresa Edwards, the U.S. National Volleyball Team, the U.S. National Softball Team, Atlanta Track Club (Peachtree Road Race), and others. Mike has also represented numerous clients in advertising review and compliance matters, including review for FTC, national television network broadcast, false advertising, and comparative advertising issues. He is a past Chair of the IP Section of the State Bar of Georgia and is listed in Best Lawyers in America for Copyright and Trademark Law.

Agenda

I. Understanding the goals of sports sponsorships | 11:00am – 12:00pm

Break |12:00pm – 12:10pm

II. How to negotiate contracts to successfully position brands | 12:10pm – 12:40pm

III. Where do NFT’s and other new electronic products fit into the sponsorship landscape | 12:40pm – 1:10pm