Don’t miss the online broadcast of the 2023 IRS Representation Conference [2-Day Event] November 30, 2023 - December 1, 2023, FREE to Federal Bar CLE Subscribers

Reshaping Endorsements and Sponsorships of Athletes, Teams, and Naming Rights for Venues and Tournaments: The impact of the digital age on sports sponsorship contracts

Michael D. Hobbs
Michael D. Hobbs | Troutman Pepper

Michael Hobbs is a partner in the Atlanta office of the national law firm Troutman Pepper. Mike is actively involved in intellectual property registration, licensing, and litigation throughout the United States and internationally.

On-Demand: April 19, 2024

This class is included in the Federal Bar Association CLE Pass

Subscribe to Federal Bar Association CLE Pass...
Co-Sponsored by myLawCLE
Get this course, plus over 1,000+ of live webinars.
Learn More
MCLE Credit Information:

Select Your State Below to View CLE Credit Information

Loading...
2 hour CLE
Tuition: $195.00
Training 5 or more people?

Sign-up for a law firm subscription plan and each attorney in the firm receives free access to all CLE Programs

Program Summary

Join us for an enlightening CLE seminar, "Elevating Sports Sponsorships in the Digital Age," where we delve into the transformative impact of social media and other electronic media on the world of sports sponsorships. This seminar will provide a comprehensive overview of how digital platforms are reshaping endorsements and sponsorships of athletes, teams, and naming rights for venues and tournaments. We'll explore the intricacies of contract terms in the digital era and discuss how to ensure compliance with Federal Trade Commission rules. Don't miss this opportunity to stay ahead of the curve in this rapidly evolving field, ensuring your clients are both competitive and compliant in today's digital landscape.

This course is co-sponsored with myLawCLE.

Key topics to be discussed:

  • Understanding the goals of sports sponsorships
  • How to negotiate contracts to successfully position brands
  • Where do NFT’s and other new electronic products fit into the sponsorship landscape

Closed-captioning available

Speakers

Michael D. Hobbs_FedBarMichael D. Hobbs | Troutman Pepper

Michael Hobbs is a partner in the Atlanta office of the national law firm Troutman Pepper. Mike is actively involved in intellectual property registration, licensing, and litigation throughout the United States and internationally. He frequently represents clients in Federal Court and specializes in actions and negotiations across the spectrum of intellectual property, including trademarks, copyrights, advertising, trade secrets, publishing, and endorsements. His work has included a significant focus on representing clients in sponsorship agreement negotiations with professional sports teams to become the official sponsors and partners of the teams and their stadiums.

He has represented clients in negotiations for product and service endorsement agreements with many different athletes and teams including Keith Mitchell, Nick Faldo, Chipper Jones, Tom Glavine, Paul Azinger, Luke Donald, Charles Howell III, Jonathan Byrd, Stacy Lewis, Jenny Finch, Billy Andrade, Todd Helton, John Smoltz, Jeff Sluman, Larry Mize, John Cook, Edwin Moses, Teresa Edwards, the U.S. National Volleyball Team, the U.S. National Softball Team, Atlanta Track Club (Peachtree Road Race), and others. Mike has also represented numerous clients in advertising review and compliance matters, including review for FTC, national television network broadcast, false advertising, and comparative advertising issues. He is a past Chair of the IP Section of the State Bar of Georgia and is listed in Best Lawyers in America for Copyright and Trademark Law.

Agenda

I. Understanding the goals of sports sponsorships | 11:00am – 12:00pm

Break |12:00pm – 12:10pm

II. How to negotiate contracts to successfully position brands | 12:10pm – 12:40pm

III. Where do NFT’s and other new electronic products fit into the sponsorship landscape | 12:40pm – 1:10pm

More CLE Webinars
Trending CLE Webinars
Playing Defense at 30(b)(6) Depositions (2024 Edition)
Playing Defense at 30(b)(6) Depositions (2024 Edition)
Wolf, Greenfield & Sacks, P.C.
On-Demand
Fraudulent Transfers Uncovered (2025 Edition)
Fraudulent Transfers Uncovered (2025 Edition)
Schwartz Law Group, LLC
On-Demand
Creating a Trial Notebook: From A - Z (Including 1hr of Ethics)
Creating a Trial Notebook: From A - Z (Including 1hr of Ethics)
Trial Lawyers for Justice, Hanker Law PC
On-Demand
Renewable Energy Tax Credits After the Inflation Reduction Act
Renewable Energy Tax Credits After the Inflation Reduction Act
Pillsbury Winthrop Shaw Pittman LLP
On-Demand
The Current State of Play of Carbon Credit Markets
The Current State of Play of Carbon Credit Markets Mon, December 30, 2024
On-Demand
Live Replay
Upcoming CLE Webinars
4th Annual Tax Rep Summit [4-Day Event]
4th Annual Tax Rep Summit [4-Day Event] Fri, December 13, 2024
Live Webcast
Esports Law 101 (2025 Edition)
Esports Law 101 (2025 Edition) Fri, December 13, 2024
Live Webcast
Dividing Military Pensions (2025 Edition)
Dividing Military Pensions (2025 Edition) Mon, December 16, 2024
Live Webcast
Common Cyber Threats and How to Reduce Risk
Common Cyber Threats and How to Reduce Risk Wed, December 18, 2024
Live Webcast
Offshore Asset Protection and Estate Planning
Offshore Asset Protection and Estate Planning Thu, December 19, 2024
Live Webcast
Inherited IRAs in Estate Planning (2025 Edition)
Inherited IRAs in Estate Planning (2025 Edition) Thu, December 19, 2024
Live Webcast
Revocable Living Trusts from Start to Finish (2024 Edition)
Revocable Living Trusts from Start to Finish (2024 Edition) Mon, December 30, 2024
On-Demand
Live Replay
The Current State of Play of Carbon Credit Markets
The Current State of Play of Carbon Credit Markets Mon, December 30, 2024
On-Demand
Live Replay
Business Judgment Rule: What Attorneys Should Know
Business Judgment Rule: What Attorneys Should Know Thu, January 16, 2025
Live Webcast