Reshaping Endorsements and Sponsorships of Athletes, Teams, and Naming Rights for Venues and Tournaments: The impact of the digital age on sports sponsorship contracts

Michael D. Hobbs
Michael D. Hobbs | Troutman Pepper

Michael Hobbs is a partner in the Atlanta office of the national law firm Troutman Pepper. Mike is actively involved in intellectual property registration, licensing, and litigation throughout the United States and internationally.

On-Demand: April 19, 2024

2 hour CLE

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Program Summary

Join us for an enlightening CLE seminar, "Elevating Sports Sponsorships in the Digital Age," where we delve into the transformative impact of social media and other electronic media on the world of sports sponsorships. This seminar will provide a comprehensive overview of how digital platforms are reshaping endorsements and sponsorships of athletes, teams, and naming rights for venues and tournaments. We'll explore the intricacies of contract terms in the digital era and discuss how to ensure compliance with Federal Trade Commission rules. Don't miss this opportunity to stay ahead of the curve in this rapidly evolving field, ensuring your clients are both competitive and compliant in today's digital landscape.

This course is co-sponsored with myLawCLE.

Key topics to be discussed:

  • Understanding the goals of sports sponsorships
  • How to negotiate contracts to successfully position brands
  • Where do NFT’s and other new electronic products fit into the sponsorship landscape

Closed-captioning available

Speakers

Michael D. Hobbs_FedBarMichael D. Hobbs | Troutman Pepper

Michael Hobbs is a partner in the Atlanta office of the national law firm Troutman Pepper. Mike is actively involved in intellectual property registration, licensing, and litigation throughout the United States and internationally. He frequently represents clients in Federal Court and specializes in actions and negotiations across the spectrum of intellectual property, including trademarks, copyrights, advertising, trade secrets, publishing, and endorsements. His work has included a significant focus on representing clients in sponsorship agreement negotiations with professional sports teams to become the official sponsors and partners of the teams and their stadiums.

He has represented clients in negotiations for product and service endorsement agreements with many different athletes and teams including Keith Mitchell, Nick Faldo, Chipper Jones, Tom Glavine, Paul Azinger, Luke Donald, Charles Howell III, Jonathan Byrd, Stacy Lewis, Jenny Finch, Billy Andrade, Todd Helton, John Smoltz, Jeff Sluman, Larry Mize, John Cook, Edwin Moses, Teresa Edwards, the U.S. National Volleyball Team, the U.S. National Softball Team, Atlanta Track Club (Peachtree Road Race), and others. Mike has also represented numerous clients in advertising review and compliance matters, including review for FTC, national television network broadcast, false advertising, and comparative advertising issues. He is a past Chair of the IP Section of the State Bar of Georgia and is listed in Best Lawyers in America for Copyright and Trademark Law.

Agenda

I. Understanding the goals of sports sponsorships | 11:00am – 12:00pm

Break |12:00pm – 12:10pm

II. How to negotiate contracts to successfully position brands | 12:10pm – 12:40pm

III. Where do NFT’s and other new electronic products fit into the sponsorship landscape | 12:40pm – 1:10pm

Credits

Alaska

Approved for CLE Credits
2 General

Our programs are CLE-eligible through Alaska's recognition of multi-jurisdictional reciprocity.
Alabama

Pending CLE Approval
2 General

Arkansas

Approved for CLE Credits
2 General

Our programs are CLE-eligible through Arkansas's recognition of multi-jurisdictional reciprocity.
Arizona

Approved for CLE Credits
2 General

California

Approved for CLE Credits
2 General

Colorado

Approved for Self-Study Credits
2 General

Connecticut

Approved for CLE Credits
2 General

District of Columbia

No MCLE Required
2 General Hours

Delaware

Pending CLE Approval
2 General

Florida

Reciprocity
2.5 General

Receive CLE credit in Florida via reciprocity
Georgia

Approved for CLE Credits
2 General

Hawaii

Approved for CLE Credits
2 General

Iowa

Pending CLE Approval
2 General

Idaho

Pending CLE Approval
2 General

Illinois

Approved for Self-Study Credits
2 General

Indiana

Approved for Self-Study Credits
2 General

Kansas

Pending CLE Approval
2 General

Kentucky

Pending CLE Approval
2 General

Louisiana

Pending CLE Approval
2 General

Massachusetts

No MCLE Required
2 General Hours

Maryland

No MCLE Required
2 General Hours

Maine

Pending CLE Approval
2 General

Michigan

No MCLE Required
2 General Hours

Minnesota

Approved for Self-Study Credits
2 General

Missouri

Approved for Self-Study Credits
2.4 General

Mississippi

Pending CLE Approval
2 General

Montana

Approved for Self-Study Credits
2 General

North Carolina

Pending CLE Approval
2 General

North Dakota

Approved for CLE Credits
2 General

Our programs are CLE-eligible through North Dakota’s recognition of multi-jurisdictional reciprocity. Section 1, Policy 1.14
Nebraska

Pending CLE Approval
2 General

myLawCLE reports attendance to Nebraska on each attorney's behalf for all programs. Please do not self-report.
New Hampshire

Approved for CLE Credits
2 General

As of July 1, 2014, the NHMCLE Board no longer provides pre- or post-approval of courses. Attendees must self-determine whether a program is eligible for credit, and self-report their attendance online at www.nhbar.org, based on qualification provisions of Rule 53.
New Jersey

Approved for CLE Credits
2.4 General

Our programs are CLE-eligible through New Jersey's recognition of multi-jurisdictional reciprocity, except for the courses required under BCLE Reg. 201:2
New Mexico

Approved for Self-Study Credits
2 General

Nevada

Approved for Self-Study Credits
2 General

New York

Approved for CLE Credits
2.4 General

Our programs are CLE-eligible through New York’s Approved Jurisdiction Group “A”.
Ohio

Pending CLE Approval
2 General

Oklahoma

Pending CLE Approval
2.5 General

Oregon

Pending CLE Approval
2 General

Pennsylvania

Approved for Self-Study Credits
2 General

Rhode Island

Pending CLE Approval
2.5 General

South Carolina

Pending CLE Approval
2 General

South Dakota

No MCLE Required
2 General Hours

Tennessee

Approved for Self-Study Credits
2 General

Texas

Approved for CLE Credits
2 General

Utah

Pending CLE Approval
2 General

Virginia

Not Eligible
2 General Hours Hours

Vermont

Approved for CLE Credits
2 General

Washington

Approved via Attorney Submission
2 Law and Legal

For CLE course attendance credit, Washington state attorneys must self-apply to the Washington State Bar. myLawCLE will supply Washington state attorneys with the self-application package and instructions on how to gain credit.
West Virginia

Pending CLE Approval
2 General

Wyoming

Pending CLE Approval
2 General

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