Trademark Registration Process: How to sail through Federal registration and avoiding Section 2(D) Likelihood of Confusion Refusals

Courtney Sarnow
Courtney Sarnow | Culhane Haughian & Walsh PLLC

Courtney Sarnow is a partner in the Atlanta office of Culhane Meadows with over twenty five years of experience in a broad-based transactional practice with a specific focus on intellectual property and technology. She has developed a distinctly creative and problem solving approach to address client plans and issues.

Re-Broadcast: July 21, 2025

2 hour CLE

Tuition: $195.00
Subscribe to Federal Bar Association CLE Pass...
Co-Sponsored by myLawCLE
Get this course, plus over 1,000+ of live webinars.
Learn More
Training 5 or more people?

Sign-up for a law firm subscription plan and each attorney in the firm receives free access to all CLE Programs

Program Summary

A company’s name and logo can be among its most important assets, and this makes protecting those potential trademarks of primary importance. Understanding what to protect and how to protect it will figure prominently in the skills and knowledge you need to guide your clients, whether they are a startup or a well-established entity. This seminar will help new attorneys and non-specialists understand and master the federal trademark process so that they can advise their clients about Trademarks and successfully guide them through the registration process.

This course is co-sponsored with myLawCLE.

Key topics to be discussed:

  • What is a Trademark? What Can be Registered and Protected – and What Cannot
  • What are the Elements of a Successful Application?
  • What are Some Common Errors and Pitfalls of the Registration Process?
  • How to Avoid Likelihood of Confusion (Section 2(d)) Failures

Date / Time: July 21, 2025

  • 2:00 pm – 4:10 pm Eastern
  • 1:00 pm – 3:10 pm Central
  • 12:00 pm – 2:10 pm Mountain
  • 11:00 am – 1:10 pm Pacific

Closed-captioning available

Speakers

Courtney Sarnow_Culhane Meadows Haughian & Walsh PLLC._FedBarCourtney Sarnow | Culhane Haughian & Walsh PLLC

Courtney Sarnow is a partner in the Atlanta office of Culhane Meadows with over twenty five years of experience in a broad-based transactional practice with a specific focus on intellectual property and technology. She has developed a distinctly creative and problem solving approach to address client plans and issues. As a young attorney, Ms. Sarnow learned that focusing on what a client can’t do and shouldn’t do is unnecessarily limiting and seldom helps the client maximize corporate opportunities. Her approach of looking for ways to accomplish corporate goals within an informed legal framework is more valuable for growth focused, technology forward companies than a stereotypical corporate counsel who instinctively thwarts innovation.

Early in her career with Dow, Lohnes & Albertson in Atlanta, she worked in the Mergers & Acquisitions Group and in IP Licensing with traditional clients, as well as some unusual NASCAR and Professional Bull Rider representation thrown in from time to time. This gave her an appreciation for creative clients. After a sojourn in Philadelphia at Temple University as a Teaching Fellow earning an LLM in Law Teaching and studying developing issues in computer law and software licensing, she returned to Atlanta to teach as an Adjunct at Emory Law and develop a practice focused on intellectual property protection and general corporate strategies for artists, inventers, and innovative entrepreneurial ventures.

Agenda

I. What is a Trademark? What can be Registered and Protected – and What Cannot | 2:00pm – 2:30pm

II. What are the Elements of a Successful Application? | 2:30pm – 3:00pm

Break | 3:00pm – 3:10pm

III. What are Some Common Errors and Pitfalls of the Registration Process? | 3:10pm – 3:40pm

IV. How to Avoid Likelihood of Confusion (Section 2(d)) Failures | 3:40pm – 4:10pm

Credits

Alaska

Approved for CLE Credits
2 General

Our programs are CLE-eligible through Alaska's recognition of multi-jurisdictional reciprocity.
Alabama

Approved for CLE Credits
2 General

Arkansas

Approved for CLE Credits
2 General

Our programs are CLE-eligible through Arkansas's recognition of multi-jurisdictional reciprocity.
Arizona

Approved for CLE Credits
2 General

California

Approved for CLE Credits
2 General

Colorado

Pending CLE Approval
2 General

Connecticut

Approved for CLE Credits
2 General

District of Columbia

No MCLE Required
2 General Hours

Delaware

Pending CLE Approval
2 General

Florida

Approved via Attorney Submission
2.5 General Hours

Receive CLE credit in Florida via attorney submission.
Georgia

Approved for CLE Credits
2 General

Hawaii

Approved for CLE Credits
2 General

Iowa

Pending CLE Approval
2 General

Idaho

Pending CLE Approval
2 General

Illinois

Approved for Self-Study Credits
2 General

Indiana

Pending CLE Approval
2 General

Kansas

Approved for Self-Study Credits
2 Substantive

Kentucky

Pending CLE Approval
2 General

Louisiana

Approved for Self-Study Credits
2 General

Massachusetts

No MCLE Required
2 General Hours

Maryland

No MCLE Required
2 General Hours

Maine

Pending CLE Approval
2 General

Michigan

No MCLE Required
2 General Hours

Minnesota

Pending CLE Approval
2 General

Missouri

Approved for CLE Credits
2.4 General

Mississippi

Pending CLE Approval
2 General

Montana

Approved for Self-Study Credits
2 General

North Carolina

Pending CLE Approval
2 General

North Dakota

Approved for CLE Credits
2 General

Our programs are CLE-eligible through North Dakota’s recognition of multi-jurisdictional reciprocity. Section 1, Policy 1.14
Nebraska

Pending CLE Approval
2 General

myLawCLE reports attendance to Nebraska on each attorney's behalf for all programs. Please do not self-report.
New Hampshire

Approved for CLE Credits
120 General minutes

As of July 1, 2014, the NHMCLE Board no longer provides pre- or post-approval of courses. Attendees must self-determine whether a program is eligible for credit, and self-report their attendance online at www.nhbar.org, based on qualification provisions of Rule 53.
New Jersey

Approved for CLE Credits
2.4 General

Our programs are CLE-eligible through New Jersey's recognition of multi-jurisdictional reciprocity, except for the courses required under BCLE Reg. 201:2
New Mexico

Approved for Self-Study Credits
2 General

Nevada

Pending CLE Approval
2 General

New York

Approved for CLE Credits
2.4 General

Our programs are CLE-eligible through New York’s Approved Jurisdiction Group “A”.
Ohio

Pending CLE Approval
2 General

Oklahoma

Approved for Self-Study Credits
2.5 General

Oregon

Pending CLE Approval
2 General

Pennsylvania

Approved for CLE Credits
2 General

Rhode Island

Pending CLE Approval
2.5 General

South Carolina

Pending CLE Approval
2 General

South Dakota

No MCLE Required
2 General Hours

Tennessee

Approved for Self-Study Credits
2 General

Texas

Approved for CLE Credits
2 General

Utah

Approved for Self-Study Credits
2 General

Virginia

Not Eligible
2 General Hours Hours

Vermont

Approved for CLE Credits
2 General

Washington

Approved via Attorney Submission
2 Law and Legal Hours

Receive CLE credit in Washington via attorney submission.
Wisconsin

Approved for Self-Study Credits
2 General

West Virginia

Pending CLE Approval
2.4 General

Wyoming

Pending CLE Approval
2 General

Preview
More CLE Webinars
Upcoming CLE Webinars
Brewery and Distillery Law 101 (2024 Edition)
Brewery and Distillery Law 101 (2024 Edition) Thu, June 26, 2025
On-Demand
Live Replay
Alcohol Industry Legal Risks & Rules
Alcohol Industry Legal Risks & Rules Fri, June 27, 2025
On-Demand
Live Replay
Obtaining and Using Social Media Evidence (2025 Edition)
Obtaining and Using Social Media Evidence (2025 Edition) Mon, June 30, 2025
On-Demand
Live Replay
Wedding & Event Vendor Law 101 (2025 Edition)
Wedding & Event Vendor Law 101 (2025 Edition) Mon, June 30, 2025
On-Demand
Live Replay
Sketching Legacies: A guide to drafting wills and trusts
Sketching Legacies: A guide to drafting wills and trusts Thu, July 17, 2025
On-Demand
Live Replay
Single Member LLCs: Avoiding Risks and Seizing Opportunities
Single Member LLCs: Avoiding Risks and Seizing Opportunities Thu, July 17, 2025
On-Demand
Live Replay
PTSD 101: What attorneys should know (2024 Edition)
PTSD 101: What attorneys should know (2024 Edition) Fri, July 18, 2025
On-Demand
Live Replay
Microsoft Excel for Lawyers (2024 Edition)
Microsoft Excel for Lawyers (2024 Edition) Tue, July 22, 2025
On-Demand
Live Replay