Enforcement Priorities in a Trump FTC

Helen Mac Murray | Mac Murray & Shuster LLP

Helen Mac Murray has been a leader in the consumer protection area for more than two decades. A Founding Partner of Mac Murray & Shuster, she consults with and represents numerous entities regulated by federal and state consumer protection and privacy laws, regularly working with in-house counsel, executive management, and marketing and sales personnel. As a former Chief of the Ohio Attorney General’s Consumer Protection Section, Helen now uses her experience and insights to focus on the defense of state, federal, and multistate consumer protection investigations.

In addition to her defense work, she frequently advises clients on proactively managing their compliance obligations, successfully identifying issues that only a trained “former regulator eye” will catch. She has received numerous peer and industry awards, including recognition as a Best Lawyer in America®, Ohio Super Lawyer®, and Top Attorney in Ohio.

Erica Hollar | Mac Murray & Shuster LLP

Erica Hollar is a Senior Attorney at Mac Murray & Shuster, where her practice focuses on helping clients proactively comply with state and federal consumer protection and privacy laws and defend against litigation and government enforcement actions.

Bringing more than a decade of experience in private practice and as an in-house attorney, Erica understands firsthand the challenges and pitfalls businesses face in trying to meet their compliance obligations without impeding operational, financial, and innovation objectives. She advises on applicable federal and state regulatory requirements, industry best practices, and industry self-regulatory regimes. This includes conducting risk assessments, developing and implementing policies and procedures, creating and delivering employee training, conducting ongoing monitoring and testing, responding to issues, and developing meaningful reporting. She has extensive experience with a wide range of existing and emerging consumer protection and privacy laws, including the TCPA, CCPA, FTC Act, UDAP laws, and CANSPAM.

I. Personnel changes | 1:00pm – 1:30pm

• Leadership
• Staff
• Impact

II. Antitrust enforcement | 1:30pm – 2:00pm

• Mergers & acquisitions
• Settlements and consent decrees
• Public interest standard
• Technology targets
• Status of cases brought in 2025 (Google, Amazon, etc.)
• International impact of regulating AI (chase innovators to China and other unfriendlies)
• Elements of a political agenda?

Break | 2:00pm – 2:10pm

III. Consumer protection agenda | 2:10pm – 2:40pm

• Industries targeted
• Conduct attacked
• Personal liability status
• Political targets

IV. Conclusion | 2:40pm – 3:10pm

• Predictions on enforcement actions for 2026