FCC’s New Consent Revocation Rule Set to Take Effect in April 2025: Essential TCPA Compliance and Litigation Defense

Michele Shuster | Mac Murray & Shuster

Michele is a founding partner of Mac Murray & Shuster, where she brings more than two decades of experience working with consumer-facing businesses in highly-regulated industries nationwide. Michele advises clients on proactively managing federal and state consumer protection demands and provides representation in government enforcement and investigation matters before state attorneys general, the FTC, and FCC. She routinely conducts regulatory compliance audits and provides counsel on a wide range of advertising, marketing, and privacy issues.

Previously, Michele served as Chief of the Ohio Attorney General’s Consumer Protection Section, where she was instrumental in creating Ohio’s Do Not Call laws.

A trusted advisor to leading industry associations, Michele served for 12 years as General Counsel to the Professional Associations for Customer Engagement (PACE), where she also helped create and oversee its Self-Regulatory Organization. With her depth of experience related to TCPA compliance, she was an integral part of PACE’s successful challenge to the FCC’s 2015 TCPA Declaratory Ruling, resulting in the landmark decision in ACA vs. FCC that overturned TCPA interpretations, as well as Facebook v. Duguid, which redefined the application of the TCPA. She has an exceptional foundation in U.S. privacy and is accredited as a Certified Information Privacy Professional (CIPP/US) through the International Association of Privacy Professionals (IAPP).

With insight gained through her experience on both sides of consumer protection laws, Michele speaks the language of compliance, translating complex regulatory challenges into actionable solutions. She brings a thorough and balanced approach to her counsel, advising clients not with a list of “don’ts” but with a sound assessment and can-do plan that helps them achieve business goals while providing peace of mind.

Michele is a highly sought-after national speaker on consumer protection matters, frequently addressing both state and federal government agencies and serving as keynote presenters to leading industry groups. She has written and presented extensively on the TCPA and other telemarketing regulations.

Michele is rated AV Preeminent by Martindale-Hubbell and has been recognized for her professional achievements by Best Lawyers® and Ohio Super Lawyers®, among other professional and industry organizations. A past president of the Ohio Women’s Bar Association, she is a powerful advocate for women in law and is a member of the National Association of Minority & Women Owned Law Firms (NAMWOLF).

I. Summary of TCPA | 1:00pm – 2:00pm

• Marketing calls v. non-marketing calls
• Do not call
• Internal do not call requests
• Regulated technology
  • ATDS
  • Prerecorded/artificial voice
• Disclosures
• Calling time restrictions
• Text messages
  • Industry best practices
    1. CTIA
    2. Campaign registry
• Faxes
• Exempt calls
  • Call volume

Break | 2:00pm – 2:10pm

II. Outline of state law | 2:10pm – 2:30pm

• State-specific requirements
• Mini-TCPAs

III. Litigation updates and trends | 2:30pm – 3:10pm

• IMC case
• Class action case studies
• Best practices
  • Policies & procedures/compliance manuals
  • Training
  • Quality assurance
  • Regular audits
  • Vendor due diligence