Smart Scaling: How Law Firms Can Thrive in a Competitive Market
Steve Fretzin specializes in helping lawyers grow thriving practices through innovative and proven business development strategies.
With almost 10 years of experience practicing law and two decades dedicated to helping law firms scale, Gideon Grunfeld brings a wealth of expertise to the legal profession.
Live Video-Broadcast: March 27, 2025
2 hour CLE
Co-Sponsored by myLawCLE
Get this course, plus over 1,000+ live webinars.
Learn More
Program Summary
Session I - Driving Growth and Scalability Through Effective Rainmaking – Steve Fretzin
If you HATE salespeople and being sold to, this is THE EVENT to attend. As a lawyer, you never thought you’d have to develop your own clients and you never want to be associated with a car salesman. Not to worry! Please join four-time author, podcast host and authority on legal business development Steve Fretzin.
Key topics to be discussed:
- Why we have a negative feeling about sales and salespeople?
- Why buyers are more difficult to deal with than ever before
- How to flip the script on business development to be “sales-free”
- Generating more business through effective business development
Session II - Essential Toolkit for Scaling Your Law Firm – Gideon Grunfeld
We’ve all heard endless advice on growing an individual book of business. But when it comes to doubling, tripling, or otherwise scaling a practice area or an entire law firm, most lawyers lack a clear roadmap. How do you make it happen? Using real-world examples, you’ll gain the tools to evaluate whether scaling is right for you and discover six proven strategies to grow your firm effectively. Whether you’re a solo practitioner curious about adding new associates, a small firm of 2–3 lawyers considering doubling in size, or a midsize firm of 4–12 lawyers planning to open a new office, this session is designed for you.
Key topics to be discussed:
- Why scale?
- Ethical considerations
- Mindset and intent
- Organizational structure
- Five specific business models
- Marketing and branding
- Financial projections
This course is co-sponsored with myLawCLE.
Date / Time: March 27, 2025
- 1:00 pm – 3:10 pm Eastern
- 12:00 pm – 2:10 pm Central
- 11:00 am – 1:10 pm Mountain
- 10:00 am – 12:10 pm Pacific
Closed-captioning available
Speakers
Steve Fretzin | Fretzin, Inc
Steve Fretzin specializes in helping lawyers grow thriving practices through innovative and proven business development strategies. With decades of experience, Steve focuses on client acquisition, business development, and niche marketing. He is also the host of the BE THAT LAWYER podcast and offers programs like the Rainmakers Roundtable and Sales-Free Selling to help lawyers build sustainable success in their legal careers.
Gideon Grunfeld | Rainmaking for Lawyers
With almost 10 years of experience practicing law and two decades dedicated to helping law firms scale, Gideon Grunfeld brings a wealth of expertise to the legal profession. Throughout his career, Gideon has focused on empowering lawyers and law firms to achieve sustainable growth, optimize their business strategies, and enhance client relationships. Drawing on this business law background, Gideon provides insights and methods to help legal professionals thrive in a competitive market.
Agenda
Session I – Driving Growth and Scalability Through Effective Rainmaking | 1:00pm – 2:00pm
- Why we have a negative feeling about sales and sales people?
- Why buyers are more difficult to deal with than ever before
- How to flip the script on business development to be “sales-free”
- Generating more business through effective business development
Break | 2:00pm – 2:10pm
Session II – Essential Toolkit for Scaling Your Law Firm | 2:10pm – 3:10pm
- Why scale?
- Ethical considerations
- Mindset and intent
- Organizational structure
- Five specific business models
- Marketing and branding
- Financial projections
Credits
Alaska
Approved for CLE Credits
2 General
Alabama
Approved for CLE Credits
2 General
Arkansas
Approved for CLE Credits
2 General
Arizona
Approved for CLE Credits
2 General
California
Approved for CLE Credits
2 General
Colorado
Pending CLE Approval
2 General
Connecticut
Approved for CLE Credits
2 Ethics / Professionalism
District of Columbia
No MCLE Required
2 CLE Hours
Delaware
Pending CLE Approval
2 General
Florida
Approved via Attorney Submission
2.5 General
Georgia
Pending CLE Approval
2 General
Hawaii
Approved for CLE Credits
2.4 General
Iowa
Pending CLE Approval
2 General
Idaho
Pending CLE Approval
2 General
Illinois
Approved for CLE Credits
2 General
Indiana
Approved for CLE Credits
2 NLS Credit
Kansas
Pending CLE Approval
2 Law Practice Management
Kentucky
Pending CLE Approval
2 General
Louisiana
Pending CLE Approval
2 Law Office Management
Massachusetts
No MCLE Required
2 CLE Hours
Maryland
No MCLE Required
2 CLE Hours
Maine
Pending CLE Approval
2 Ethics / Professionalism
Michigan
No MCLE Required
2 CLE Hours
Minnesota
Approved for Self-Study Credits
2 General
Missouri
Approved for CLE Credits
2.4 General
Mississippi
Pending CLE Approval
2 General
Montana
Pending CLE Approval
2 General
North Carolina
Pending CLE Approval
2 General
North Dakota
Approved for CLE Credits
2 General
Nebraska
Pending CLE Approval
2 General
New Hampshire
Approved for CLE Credits
120 Ethics / Professionalism Minutes
New Jersey
Approved for CLE Credits
2.4 General
New Mexico
Approved for CLE Credits
2 General
Nevada
Approved for CLE Credits
2 General
New York
Approved for CLE Credits
2.4 General
Ohio
Pending CLE Approval
2 General
Oklahoma
Pending CLE Approval
2.5 General
Oregon
Pending CLE Approval
2 General
Pennsylvania
Approved for CLE Credits
2 General
Rhode Island
Pending CLE Approval
2.5 General
South Carolina
Pending CLE Approval
2 General
South Dakota
No MCLE Required
2 CLE Hours
Tennessee
Approved for CLE Credits
2 General
Texas
Approved for CLE Credits
2 General
Utah
Pending CLE Approval
2 General
Virginia
Not Eligible
2 General Hours
Vermont
Approved for CLE Credits
2 Law Practice Programming
Washington
Approved via Attorney Submission
2 Other (Office Management)
Wisconsin
Pending CLE Approval
2.4 Law Practice Management
West Virginia
Pending CLE Approval
2.4 General
Wyoming
Pending CLE Approval
2 General
More CLE Webinars
Trending CLE Webinars
![Drafting Irrevocable Trusts to Preserve Medicaid and VA Benefits [Including 1 Ethics hour] (2025 Edition)](https://federalbarcle.org/wp-content/uploads/2024/12/Drafting-Irrevocable-Trusts-to-Preserve_myLawCLE.jpg)
Upcoming CLE Webinars
![Revocable Living Trusts from Start to Finish [Including 1 Ethics Hour] (2025 Edition)](https://federalbarcle.org/wp-content/uploads/2024/12/Revocable-Living-Trusts-from-Start-to-Finish_myLawCLE.jpg)
© 2025 Federal Bar Association