Online Tracking and Data Privacy: Risks of Third-Party Cookies, FTC and COPPA Regulations, and Consumer Protection

Michael J Gorby | Gorby Peters & Associates, LLC

Mike Gorby has tried hundreds of cases and handled thousands of matters for corporations and individuals across the United States throughout his three- decade legal career. Mike’s practice focuses on Insurance Coverage Disputes, Commercial Litigation and Liability for Owners and Managers of Property. He is also a certified mediator.

Mike is a passionate teacher. He’s chaired the Premises Liability Seminar for the Institute of Continuing Legal Education of Georgia (now a Division of the Georgia State Bar) for over twenty years. He is a frequent speaker for state and national legal education programs including ICLE, the National Business Institute and the Georgia Tech Procurement Assistance Center (GTPAC), which helps businesses identify, compete for, and win government contracts.

Mike is the author of Premises Liability in Georgia, which was originally published by Thomson-Reuters® in 1998 and which is now in its Second Edition. Mike is a graduate of the University of Georgia School of Law. Before attending law school, Mike served as an Artillery Officer with the U.S. Army.

Mike is rated AV-Preeminent ® (the highest level of professional excellence) by the Lexis-Nexis Peer Review Ratings™ system, and has been selected as a Super Lawyers® by the Thomson Reuters® peer review system.

I. Online Tracking and Third-Party Cookies: Legal implications and risks | 1:00pm – 1:30pm

• Analysis of the legal implications of online tracking and third-party cookies under federal laws, such as the Federal Trade Commission (FTC) Act and the Children’s Online Privacy Protection Act (COPPA)
• Examination of the potential risks and liabilities for companies using online tracking and third-party cookies
• Discussion of the role of state attorneys general in enforcing data privacy and online tracking regulations

II. Data Privacy and Consumer Protection: Guidance and regulations | 1:30pm – 2:00pm

• National guidance and regulations on data privacy and security, including the FTC’s guidance on online tracking and data privacy
• Analysis of the importance of consumer protection and regulatory compliance in the digital age
• Discussion of the role of federal agencies, such as the FTC and the Federal Communications Commission (FCC), in regulating data privacy and online tracking

Break | 2:00pm – 2:10pm

III. Best Practices for Attorneys: Navigating online tracking and data privacy | 2:10pm – 2:40pm

• Practical guidance for attorneys advising clients on online tracking and data privacy issues nationally
• Discussion of the importance of transparency, consent, and data minimization
  Examination of the role of attorneys in ensuring compliance with national laws and regulations

IV. Case Studies and Emerging Trends | 2:40pm – 3:10pm

• Analysis of recent case studies and enforcement actions related to online tracking and data privacy
• Discussion of emerging trends and developments in data privacy and online tracking, such as the use of artificial intelligence and machine learning