Strategic Storytelling and Publishing for Attorneys: How storytelling can transform your legal practice

Melanie Herschorn | Big Impact Books

Known for helping attorneys become bestselling authors and get positioned as experts in their practice area, Melanie Herschorn wants to help you step into your spotlight as an authority. As a publisher, bestselling author, and book marketing strategist, she’s on a mission to empower new authors to share their stories with the world.

Melanie has an impressive background as a Hollywood celebrity publicist, having walked dozens of red carpets and appeared on the Bravo reality show “My Life on the D List”. She has also been an award-winning journalist, serving as the afternoon news anchor and reporter for the Harrisburg, PA affiliate of NPR. Additionally, she launched and scaled her own breastfeeding clothing company, successfully selling her designs on Nordstrom.com, Amazon, and in boutiques across North America.

For the past six years, Melanie has been helping authors leverage their books for business growth, credibility, and media opportunities. Her clients have sold thousands of books, featured in national media, and developed new revenue streams, including programs and events based on their books.

As a speaker, Melanie brings a wealth of expertise and valuable insights to her audience. She offers practical strategies for book writing and marketing, thought leadership, and leveraging a book for business growth. Her engaging presentations provide actionable tips and inspiration, empowering attendees to take bold steps in their author journey. With Melanie, you gain a dynamic speaker who will elevate your event, leaving your audience motivated and equipped to make a significant impact on their story.

I. Learn how to share your unique story positions as a trusted authority in the legal field, reflecting the high standards and prestige of the profession| 1:00pm – 2:00pm

Break | 2:00pm – 2:10pm

II. Discover how personal storytelling can bring in both clients and high-value opportunities that align with your firm’s vision for excellence | 2:10pm – 2:40pm

III. Gain actionable strategies for using storytelling to foster authentic relationships with clients and the wider community, solidifying your place as a leader in the profession | 2:40pm – 3:10pm