AI and Cybersecurity Considerations in an Ever-Intensifying FTC Enforcement Landscape

Rachel V. Rose, JD, MBA | Rachel V. Rose – Attorney at Law, PLLC

Rachel V. Rose, JD, MBA successfully advises and represents clients on healthcare, cybersecurity, securities, and qui tam compliance, transactional, litigation, and government enforcement matters. Ms. Rose is also an Affiliated Member with the Baylor College of Medicine’s Center for Medical Ethics and Health Policy, where she teaches bioethics.

• Education & Credentials

Ms. Rose holds an MBA with minors in healthcare and entrepreneurship from Vanderbilt University, and a law degree from Stetson University College of Law, where she graduated with various honors, including the National Scribes Award. Ms. Rose also attained a Certificate in Negotiation and Leadership from Harvard University. Ms. Rose is licensed in Texas and is a Fellow of the Federal Bar Association and the American Bar Association.

• Recognition & Leadership

She has been named consecutively to the Texas Bar College, the National Women Trial Lawyers Association’s Top 25, Houstonia Magazine’s Top Lawyers (healthcare), the National Trial Lawyers Association’s Top 100 and The Nation’s Top One Percent and SuperLawyers (healthcare). Ms. Rose was awarded 1st Healthcare Compliance’s 2019 and 2022 Top Presenter Award, as well as receiving NBI’s Outstanding Faculty Award for the past several years.

• Professional Involvement

Currently, she serves as a Director on the Foundation of the Federal Bar Association’s National Board, is a Past Chair of the Federal Bar Association’s Government Relations Committee, an Advisory Board member of the Federal Bar Association’s Qui Tam Section, the co-editor of the American Health Lawyers Association’s Enterprise Risk Management Handbook for Healthcare Entities (2nd Edition), as well as a coauthor of the ABA’s books The ABCs of ACOs, What Are International HIPAA Considerations and International HIPAA, Privacy, and Security Law Considerations, as well as book chapters for a variety of legal and medical books, including Health Law Handbook (2026 Edition).

• Experience

In addition to being extensively published, a sought-after presenter and often quoted in a variety of publications, she has served as a testifying and as a consultative expert. She has conducted HIPAA risk analyses and assisted clients post-breach since 2012.

SESSION 1 – AI and Cybersecurity Considerations in an Ever-Intensifying FTC Enforcement Landscape | Rachel V. Rose | 2:30pm – 3:30pm

Extending beyond HIPAA, the Federal Trade Commission (FTC) track record of enforcing AI, as well as cyber items related to the privacy and security of consumer data, is not to be ignored. This presentation focuses on the FTC’s trends, potential areas of liability and avenues to explore that reduce the risk of both government enforcement and class actions.